The book in a line
A brilliant insight into why we behave the way we do as humans.
Sum up
This book probably had the biggest impact on me as it opened my eyes to how our brains are wired and consequently really helped me to understand why humans act like we do, whether we like it or not. Professor Steve Peters introduces neuroscience in a very simple way and there are so many practical examples and takeaways.
The really juicy bit
The relevance to The Good Apple Effect is high as it is an incredibly useful window into where behaviour is driven from. The more we understand the roots of behaviour, the better the chance we have of influencing it.
The one takeaway that I keep coming back to is ‘exercising the chimp’, being able to recognise when your inner chimp is activated and what you can do to manage it.
Summary: James suggests you try this
The next time you find yourself reacting emotionally, pause and ask yourself, ‘Is this my chimp?’ Then give yourself a moment before responding.
