Opens in a new tab
an alarm cock with the time at 05:00 and the good apple effect logo
5-minute reads

Faster learning

Explore thought-provoking ideas about leadership, behaviour and workplace culture. Each takes no more than 5 minutes to read and offers a different way of looking at how we lead, behave and influence the culture around us.

Big ideas, simply explained

Five minute reads exploring research and theories that might make you think differently about behaviour and how we work together in hospitality.

Loading...

Explore the Good Apple Effect

Fairness pays

Explore the link between fairness with recruitment, retention,
productivity, guest experience and commercial performance.

Play Podcast

Read our open letter

An open letter to everyone in hospitality from The Good Apple Effect.

Read letter

Try the Toothbrush Test

A simple question, asked twice a day, that can change the way you see yourself.

Take the test
the good apple effect logo held by an illustration of two dark red hands

If you’ve experienced bullying or misuse of power, support is available.

Get Support