Better Culture. Better Business.
The Good Apple Effect shines a spotlight on misuse of power and bullying whilst championing the positive impact that fairness, respect and better leadership can have on people, businesses and the reputation of our sector.
Support positive change
We are not looking for a handful of businesses to make huge donations. We’d much rather lots of businesses chipped in a little, on a regular basis.
Together, those contributions help us create more films, podcasts, research, learning resources and awareness campaigns that benefit the whole hospitality sector.
Founder Visits
Founder Elton Mouna will gladly visit your business to introduce The Good Apple Effect and share its aims, approach and practical ideas.
“I will happily travel from my home in London to an area managers’ meeting in Scotland for a half-hour slot. I will do what it takes to make a difference.”
Every talk is designed to encourage reflection, stimulate conversation and inspire positive action.
Adopt us as your Community Partner
Looking for a positive way to support the hospitality industry?
Already have a Charity of the Year or another fundraising partner? We wouldn’t dream of asking you to replace them. We’d simply love to be one of the good things your business does.
By adopting us as your Community Partner, you’ll help fund films, podcasts, research and practical learning resources that encourage positive change across hospitality.
Not ready to donate?
Whether you donate, share our message, join the community or become a partner, your support helps move the industry forward.
Sponsor a project
Help spread awareness. With your support, an idea can become something that benefits thousands of people working across hospitality.
Fairness pays
Explore the link between fairness with recruitment, retention, productivity, guest experience and commercial performance.
Real life stories
Our collection of real life stories reveals the true cost of misuse of power and bullying, alongside the reflections and positive changes that followed.
