Hospitality. Better without bullying. Better Culture. Better Business.
The Good Apple Effect is an independent, not-for-profit catalyst movement helping make hospitality even better. We shine a spotlight on the misuse of power and bullying, bringing together real life stories, evidence and practical ideas that inspire reflection, conversation and positive cultural change.
Explore the Good Apple Effect
The psychology of hospitality
Psychotherapist Lucy Beresford explores power, behaviour and culture in hospitality.
Read our open letter to hospitality
A letter to everyone in hospitality about the part each of us can play.
Try the Toothbrush Test
A simple question, asked twice a day, that might just change the way you think about how you treat others.
Reducing misuse of power and bullying pays
Someone we admire in hospitality once shared this simple formula with us.
Happy People. Happy Guests. Happy Commercials.
Listen to our Fairness Pays podcast to discover who said it and why we believe that is absolutely so true.
What is the Good Apple Effect?
The Good Apple Effect is a catalyst movement focused on reducing misuse of power and bullying in hospitality, whilst shining a light on the positive impact the sector sees when they are reduced.
We encourage conversations, share practical resources and signpost people to specialist support when needed.
Be a part of change
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Stories, insights, practical resources and food for thought.
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Stay up to date with our latest stories, insights and practical resources.
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The price of a bag of apples each month can help make hospitality even better.
Learn & explore
Explore practical ideas, fresh perspectives and evidence based resources to help create fairer, healthier and higher performing hospitality workplaces.
A word from Elton, our founder
